Our work
is play.
AND WE TAKE IT VERY SERIOUSLY.
NUVANTI |BRANDING IDENTITY— STRATEGY, tone of voice, look and feel.|
LAUNCHING A NEW “IT-GIRL” CLOTHING BRAND IN A CROWDED SCENE.
Our client came to us with a name and nothing else. We began with a competitive audit of their fashion niche, dissected the competition’s pros + cons, and found a unique differentiator where Nuvanti could thrive—the attainable, “why not?” daily hot. Because even a 9-5 can be sexy in Nuvanti.
Studies show that gen Z is done with blatant advertising. It exhausts them. This audience seeks either more down-to-earth relatability at every touchpoint, or explosive, larger-than-life entertainment that stuns. Considering their early stage budget, we poised Nuvanti to take a less staged, real approach to it-girl fashion.
Nuvanti; noun. If a switchblade were clothes. INSIGHT.
From dating app fatigue to social media anxiety, 20 somethings are quelling their digital disillusion with IRL moments like supper clubs, speed-dating, and premium daily experiences over the display of expensive items (think the Erewhon Effect*)
So what does this mean for a new, it-girl clothing brand?
When gen Z does scroll, they crave unfiltered content that feels more like reality TV and less like a curated feed. So what if an it-girl brand ditched the edited, clearly sponsored content, and met their audience where they are? Now is the time for hot girl style with substance.
*this audience is substituting luxury goods with luxury experiences in their daily lives eg. Balenciaga’s $20 smoothie collab. Coach’s restaurant, etc.
STARLAND YARD |BRAND REFRESH— STRATEGY, tone of voice, look and feel, SOCIAL, WEBSITE.|
REBRANDING AN ESTABLISHED FOOD TRUCK PARK.
Starland Yard launched in 2018 as the first food truck park in Savannah, GA. They’ve grown a lot since then. Expanding beyond just grub to-go, this versatile event space needed help evolving their identity with a new strategy, an ownable voice, and fresh look.
After outlining a unique positioning, tone, and punchy visual identity, we became their Agency of Record and crafted a full rebrand. From social content plans and a bold loyalty program, to a website overhaul and then some, we helped Starland Yard blow the roof off.
MANIFESTO.
People don’t agree on a lot of things.
But they can agree on us.
Food, drink, music, experiences—we’re a community hub of good times. All-ages? Yes. Immature? Never. An open atmosphere and lively vibe, we give you room to roam. As close to, or as far from each other as you wanna be.
OHOYO |BRANDING IDENTITY—STRATEGY, TONE OF VOICE, LOOK AND FEEL.|
CRAFTING A WHOLE-BODY HEALTH BRAND THAT STANDS OUT.
There are a ton of wellness brands out there. Each tends to focus on a specific aspect of wellness: fitness, mental health, spirituality, homeopathy, anti-aging, or nutrition. The few who target multiple areas mostly look and talk the same—muted, earthy color palettes, paired with an urgent tone and overwhelming information dumps. This offers Ohoyo a unique opportunity to be the younger, more relatable one-stop-shop for all things wellness. Bright, enlightening and snackable.
Too many focus on targeting the already health-conscious believer. So let’s target skeptics by packaging ancestrally-minded content for the modern world.
Taking the “woo-woo” out of wellness helps combat years of heavy western medicine-myths—in a palatable way.
INSIGHT.
We’re at a pivotal time where wellness has become mainstream. From accessible cryogenic chambers to celebrity-endorsed IV drips, people are finally accepting the connection between how nutrition and mental wellness affect our external appearance. Many see these costly wellness trends as a “quick fix.” Still, despite the skin-deep hype, this trend perfectly positions Ohoyo as the approachable, down-to-earth antidote to an expensive surface-level health craze.
Now’s the perfect time to convert a skeptic, or soothe an interested, yet panicked audience.
MANIFESTO.
Skeptics welcomed. We’re here to take the woo-woo out of wellness with reckless abandon. An homage to our ancestral roots, Ohoyo exists to make raw, nutritional living in modern society, approachable. It’s a health hub guided by a young Choctaw woman who knows whole-body wellness—and what good Brooklyn takeout tastes like.
